Co-Operative marketing campaign for car travellers.

  • Ungar, Michael T. M.T. (PI)
  • Ltd, Tas Vacations Pty (CoI)

Project: Research project

Project Details

Description

The co-operative marketing activity is to purchase advertising in auto club magazines, electronic direct mail and website advertising.

StatusFinished
Effective start/end date1/1/05 → 6/30/19

Funding

  • Social Sciences and Humanities Research Council of Canada: US$16,508.00

ASJC Scopus Subject Areas

  • Global and Planetary Change
  • Social Sciences(all)
  • Human Factors and Ergonomics
  • Marketing
  • Arts and Humanities(all)

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