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Drivers of performance of privately owned, rapid-growth firms: A reconceptualization of the trust–commitment model of relationship marketing
Peggy Cunningham
Rowe School of Business
Research output
:
Chapter in Book/Report/Conference proceeding
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Chapter
2
Citations (Scopus)
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Dive into the research topics of 'Drivers of performance of privately owned, rapid-growth firms: A reconceptualization of the trust–commitment model of relationship marketing'. Together they form a unique fingerprint.
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Business & Economics
Citizenship Behavior
16%
Company Growth
16%
Customer Commitment
18%
Customer Trust
16%
Elites
10%
Employees
12%
Factors
4%
Firm Growth
100%
Firm Performance
10%
Gazelle
20%
Innovation
10%
Knowledge Gap
15%
Marketing Models
17%
Methodology
6%
Peers
23%
Performance
35%
Price Premium
15%
Private Companies
14%
Private Firms
98%
Profit
7%
Qualitative Methods
17%
Revenue Growth
16%
Small and Medium-sized Enterprises (SMEs)
41%
Small to Medium Sized Firms
21%
Strategic Choice
14%
Sustained Growth
16%
Two-stage Model
17%