Factors Affecting People's Adoption of Facebook: A UAE Case Study

Hesham Allam; Vish Akre; James Blustein; Sandra Toze; Faisal Kalota

doi:10.1109/ITT56123.2022.9863947

Factors Affecting People's Adoption of Facebook: A UAE Case Study

Hesham Allam, Vish Akre, James Blustein, Sandra Toze, Faisal Kalota

Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

The phenomenon of use of social media applications is rapidly increasing among the public and is on its Way to be a social phenomenon. Why people use social media platforms in Arab countries is still an unanswered question. Although numerous researches have been conducted on technology acceptance, few studies were conducted on users' adoption and use of social media platforms in the UAE. We describe the Technology Acceptance Model (TAM) and its Motivation sub-model, and propose a study of how it can elucidate the dynamic environment of Facebook. We attempt to fill this gap in the literature and add personal productivity, communication, enjoyment, and information sharing as core factors influencing Facebook adoption in UAE. The identification of these factors would help enrich the literature regarding adoption and acceptance of social media technology in-general and of Facebook in particular.

Original language	English
Title of host publication	8th International Conference on Information Technology Trends
Subtitle of host publication	Industry 4.0: Technology Trends and Solutions, ITT 2022
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	34-38
Number of pages	5
ISBN (Electronic)	9781665487412
DOIs	https://doi.org/10.1109/ITT56123.2022.9863947
Publication status	Published - 2022
Event	8th International Conference on Information Technology Trends, ITT 2022 - Dubai, United Arab Emirates Duration: May 25 2022 → May 26 2022

Publication series

Name	8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022

Conference

Conference	8th International Conference on Information Technology Trends, ITT 2022
Country/Territory	United Arab Emirates
City	Dubai
Period	5/25/22 → 5/26/22

Bibliographical note

Publisher Copyright:
© 2022 IEEE.

ASJC Scopus Subject Areas

Strategy and Management
Artificial Intelligence
Computer Networks and Communications
Information Systems
Information Systems and Management
Safety, Risk, Reliability and Quality
Media Technology
Health Informatics

Access to Document

10.1109/ITT56123.2022.9863947

Cite this

Allam, H., Akre, V., Blustein, J., Toze, S., & Kalota, F. (2022). Factors Affecting People's Adoption of Facebook: A UAE Case Study. In 8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022 (pp. 34-38). (8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ITT56123.2022.9863947

Factors Affecting People's Adoption of Facebook: A UAE Case Study. / Allam, Hesham; Akre, Vish; Blustein, James et al.
8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022. Institute of Electrical and Electronics Engineers Inc., 2022. p. 34-38 (8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Allam, H, Akre, V, Blustein, J, Toze, S & Kalota, F 2022, Factors Affecting People's Adoption of Facebook: A UAE Case Study. in 8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022. 8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022, Institute of Electrical and Electronics Engineers Inc., pp. 34-38, 8th International Conference on Information Technology Trends, ITT 2022, Dubai, United Arab Emirates, 5/25/22. https://doi.org/10.1109/ITT56123.2022.9863947

Allam H, Akre V, Blustein J, Toze S, Kalota F. Factors Affecting People's Adoption of Facebook: A UAE Case Study. In 8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022. Institute of Electrical and Electronics Engineers Inc. 2022. p. 34-38. (8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022). doi: 10.1109/ITT56123.2022.9863947

Allam, Hesham ; Akre, Vish ; Blustein, James et al. / Factors Affecting People's Adoption of Facebook : A UAE Case Study. 8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022. Institute of Electrical and Electronics Engineers Inc., 2022. pp. 34-38 (8th International Conference on Information Technology Trends: Industry 4.0: Technology Trends and Solutions, ITT 2022).

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Factors Affecting People's Adoption of Facebook: A UAE Case Study

Abstract

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Bibliographical note

ASJC Scopus Subject Areas

Access to Document

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