Promoting fruit and vegetable intake through messages tailored to individual differences in regulatory focus

Amy E. Latimer; Pamela Williams-Piehota; Nicole A. Katulak; Ashley Cox; Linda Mowad; E. Tory Higgins; Peter Salovey

doi:10.1007/s12160-008-9039-6

Promoting fruit and vegetable intake through messages tailored to individual differences in regulatory focus

Amy E. Latimer, Pamela Williams-Piehota, Nicole A. Katulak, Ashley Cox, Linda Mowad, E. Tory Higgins, Peter Salovey

Research output: Contribution to journal › Article › peer-review

52 Citations (Scopus)

Abstract

Background: Researchers must identify strategies to optimize the persuasiveness of messages used in public education campaigns encouraging fruit and vegetable (FV) intake. Purpose: This study examined whether tailoring messages to individuals' regulatory focus (RF), the tendency to be motivated by promotion versus prevention goals, increased the persuasiveness of messages encouraging greater FV intake. Method: Participants (n = 518) completed an assessment of their RF and were randomly assigned to receive either prevention- or promotion-oriented messages. Messages were mailed 1 week, 2 months, and 3 months after the baseline interview. Follow-up assessments were conducted 1 and 4 months after the baseline assessment. Results: Regression analyses revealed that at Month 4, the messages were somewhat more efficacious when congruent with participants' RF. Conclusion: RF may be a promising target for developing tailored messages promoting increased FV intake, and particularly for encouraging individuals to meet FV guidelines.

Original language	English
Pages (from-to)	363-369
Number of pages	7
Journal	Annals of Behavioral Medicine
Volume	35
Issue number	3
DOIs	https://doi.org/10.1007/s12160-008-9039-6
Publication status	Published - Jun 2008
Externally published	Yes

Bibliographical note

Funding Information:
Acknowledgement of Research Support Research reported in this article was funded by the National Cancer Institute through a grant to Peter Salovey (R01-CA68427) and a contract to the Yale Cancer Center (NO2-CO-01002-75).

ASJC Scopus Subject Areas

General Psychology
Psychiatry and Mental health

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1007/s12160-008-9039-6

Cite this

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title = "Promoting fruit and vegetable intake through messages tailored to individual differences in regulatory focus",

abstract = "Background: Researchers must identify strategies to optimize the persuasiveness of messages used in public education campaigns encouraging fruit and vegetable (FV) intake. Purpose: This study examined whether tailoring messages to individuals' regulatory focus (RF), the tendency to be motivated by promotion versus prevention goals, increased the persuasiveness of messages encouraging greater FV intake. Method: Participants (n = 518) completed an assessment of their RF and were randomly assigned to receive either prevention- or promotion-oriented messages. Messages were mailed 1 week, 2 months, and 3 months after the baseline interview. Follow-up assessments were conducted 1 and 4 months after the baseline assessment. Results: Regression analyses revealed that at Month 4, the messages were somewhat more efficacious when congruent with participants' RF. Conclusion: RF may be a promising target for developing tailored messages promoting increased FV intake, and particularly for encouraging individuals to meet FV guidelines.",

author = "Latimer, {Amy E.} and Pamela Williams-Piehota and Katulak, {Nicole A.} and Ashley Cox and Linda Mowad and Higgins, {E. Tory} and Peter Salovey",

note = "Funding Information: Acknowledgement of Research Support Research reported in this article was funded by the National Cancer Institute through a grant to Peter Salovey (R01-CA68427) and a contract to the Yale Cancer Center (NO2-CO-01002-75).",

year = "2008",

month = jun,

doi = "10.1007/s12160-008-9039-6",

language = "English",

volume = "35",

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AU - Latimer, Amy E.

AU - Williams-Piehota, Pamela

AU - Katulak, Nicole A.

AU - Cox, Ashley

AU - Mowad, Linda

AU - Higgins, E. Tory

AU - Salovey, Peter

N1 - Funding Information: Acknowledgement of Research Support Research reported in this article was funded by the National Cancer Institute through a grant to Peter Salovey (R01-CA68427) and a contract to the Yale Cancer Center (NO2-CO-01002-75).

PY - 2008/6

Y1 - 2008/6

N2 - Background: Researchers must identify strategies to optimize the persuasiveness of messages used in public education campaigns encouraging fruit and vegetable (FV) intake. Purpose: This study examined whether tailoring messages to individuals' regulatory focus (RF), the tendency to be motivated by promotion versus prevention goals, increased the persuasiveness of messages encouraging greater FV intake. Method: Participants (n = 518) completed an assessment of their RF and were randomly assigned to receive either prevention- or promotion-oriented messages. Messages were mailed 1 week, 2 months, and 3 months after the baseline interview. Follow-up assessments were conducted 1 and 4 months after the baseline assessment. Results: Regression analyses revealed that at Month 4, the messages were somewhat more efficacious when congruent with participants' RF. Conclusion: RF may be a promising target for developing tailored messages promoting increased FV intake, and particularly for encouraging individuals to meet FV guidelines.

AB - Background: Researchers must identify strategies to optimize the persuasiveness of messages used in public education campaigns encouraging fruit and vegetable (FV) intake. Purpose: This study examined whether tailoring messages to individuals' regulatory focus (RF), the tendency to be motivated by promotion versus prevention goals, increased the persuasiveness of messages encouraging greater FV intake. Method: Participants (n = 518) completed an assessment of their RF and were randomly assigned to receive either prevention- or promotion-oriented messages. Messages were mailed 1 week, 2 months, and 3 months after the baseline interview. Follow-up assessments were conducted 1 and 4 months after the baseline assessment. Results: Regression analyses revealed that at Month 4, the messages were somewhat more efficacious when congruent with participants' RF. Conclusion: RF may be a promising target for developing tailored messages promoting increased FV intake, and particularly for encouraging individuals to meet FV guidelines.

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Promoting fruit and vegetable intake through messages tailored to individual differences in regulatory focus

Abstract

Bibliographical note

ASJC Scopus Subject Areas

UN SDGs

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