Social innovation in the for-profit organization: The case of Banca Prossima

Social entrepreneurship and social innovation are attracting increasing attention from policy makers, practitioners, as well as academics. They represent different ways of thinking and addressing social issues often overlooked by public/private organizations and also provide a viable means of responding to multiple social, economic and environmental crises. With this in mind, this chapter leads to a better understanding of social entrepreneurship and social innovation in the non-profit sector, using one specific case followed by a more generalized discussion. The case of "Banca Prossima" illustrates engagement in social problems and trying to find and apply new solutions that simultaneously meet a social need while also leading to new or improved capabilities and relationships and a better use of assets and resources.