Resumen
Following the sociocultural traditions of communication, the authors explore the commonalities between Latané's dynamic social impact theory (DSIT), and the concepts of homophily and heterophily, and find that the markers of DSIT appear quite strikingly similar to the concepts similarity espoused by homophily (i.e., clustering, correlation, and consolidation), while the continuing diversity in DSIT is very similar to heterophily, which exists in groups and cultures. The authors test these concepts by analyzing two different blog conversations and find support to the above propositions. In the process, the authors suggest that social media should be retitled sociocultural media as this media aids in the creation and maintenance of cultures that coexist with those of differing viewpoints.
Idioma original | English |
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Título de la publicación alojada | Reconceptualizing New Media and Intercultural Communication in a Networked Society |
Editorial | IGI Global |
Páginas | 113-139 |
Número de páginas | 27 |
ISBN (versión digital) | 9781522537854 |
ISBN (versión impresa) | 1522537848, 9781522537847 |
DOI | |
Estado | Published - abr. 20 2018 |
Nota bibliográfica
Publisher Copyright:© 2018 by IGI Global.
ASJC Scopus Subject Areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting
- General Computer Science