TY - JOUR
T1 - Social alliances
T2 - Company/ nonprofit collaboration
AU - Lagarde, Moderator Francois
AU - Berger, Ida E.
AU - Cunningham, Peggy H.
AU - Drumwright, Minette E.
PY - 1999/9
Y1 - 1999/9
UR - http://www.scopus.com/inward/record.url?scp=4344571796&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=4344571796&partnerID=8YFLogxK
U2 - 10.1080/15245004.1999.9961060
DO - 10.1080/15245004.1999.9961060
M3 - Article
AN - SCOPUS:4344571796
SN - 1524-5004
VL - 5
SP - 48
EP - 53
JO - Social Marketing Quarterly
JF - Social Marketing Quarterly
IS - 3
ER -