Resumen
Concern about violence in society as a whole and in advertising in particular is growing. We present a multilayered content analysis of depictions of violence in advertising and develop a classification scheme that allows systematic examination of violent content in advertisements. Using the classification scheme, we use normative ethical analysis to develop guidelines for advertisers, policymakers, and regulators to use in the assessment of the ethicality of violent advertisements.
| Idioma original | English |
|---|---|
| Páginas (desde-hasta) | 11-36 |
| Número de páginas | 26 |
| Publicación | Journal of Advertising |
| Volumen | 39 |
| N.º | 4 |
| DOI | |
| Estado | Published - dic. 1 2010 |
Nota bibliográfica
Funding Information:The authors acknowledge the work of Rosemary Flinn, who tirelessly recreated several advertisements using nothing more than a pencil. They also acknowledge the number of students and colleagues who assisted in collecting data or provided helpful guidance during this project: Curtis Smith, Kathryne Dupre, Kasey Chaulk, Susan Hart, Sebastien Herman, Alicia Riley, Jessica Lewis, Sarah Facey, Kelly Strickland, and Brad Hookey. The authors were fortunate to have two constructive and considerate reviewers during the crafting of this paper for the Journal of Advertising and three amazing Coeditors who managed the review process admirably. Funding for this research was provided by the Vice President’s Research Grant Program at Memorial University of Newfoundland.
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing
ODS de las Naciones Unidas
Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible
