Violence in advertising: A multilayered content analysis

Tim Jones, Peggy H. Cunningham, Katherine Gallagher

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

22 Citas (Scopus)

Resumen

Concern about violence in society as a whole and in advertising in particular is growing. We present a multilayered content analysis of depictions of violence in advertising and develop a classification scheme that allows systematic examination of violent content in advertisements. Using the classification scheme, we use normative ethical analysis to develop guidelines for advertisers, policymakers, and regulators to use in the assessment of the ethicality of violent advertisements.

Idioma originalEnglish
Páginas (desde-hasta)11-36
Número de páginas26
PublicaciónJournal of Advertising
Volumen39
N.º4
DOI
EstadoPublished - dic. 1 2010

Nota bibliográfica

Funding Information:
The authors acknowledge the work of Rosemary Flinn, who tirelessly recreated several advertisements using nothing more than a pencil. They also acknowledge the number of students and colleagues who assisted in collecting data or provided helpful guidance during this project: Curtis Smith, Kathryne Dupre, Kasey Chaulk, Susan Hart, Sebastien Herman, Alicia Riley, Jessica Lewis, Sarah Facey, Kelly Strickland, and Brad Hookey. The authors were fortunate to have two constructive and considerate reviewers during the crafting of this paper for the Journal of Advertising and three amazing Coeditors who managed the review process admirably. Funding for this research was provided by the Vice President’s Research Grant Program at Memorial University of Newfoundland.

ASJC Scopus Subject Areas

  • Business and International Management
  • Communication
  • Marketing

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