TY - JOUR
T1 - What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service
AU - Burneft, John J.
AU - Amason, Robert D.
AU - Cunningham, Peggy
PY - 1989/12
Y1 - 1989/12
N2 - A survey was conducted of marketing academicians. In it, an attempt was made to determine whether the components of the teaching profession (i.e., research, teaching, and service) are important predictors of income. The results indicate that publishing is most likely to produce the greatest income rewards, not teaching, and certainly not service.
AB - A survey was conducted of marketing academicians. In it, an attempt was made to determine whether the components of the teaching profession (i.e., research, teaching, and service) are important predictors of income. The results indicate that publishing is most likely to produce the greatest income rewards, not teaching, and certainly not service.
UR - http://www.scopus.com/inward/record.url?scp=84970113418&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84970113418&partnerID=8YFLogxK
U2 - 10.1177/027347538901100303
DO - 10.1177/027347538901100303
M3 - Article
AN - SCOPUS:84970113418
SN - 0273-4753
VL - 11
SP - 7
EP - 11
JO - Journal of Marketing Education
JF - Journal of Marketing Education
IS - 3
ER -