Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Valerie Trifts is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Personally Unfavorable Brands Bias Consumer Judgments and Reduce Empathy for Others
Carvalho, S. W. (PI), Trifts, V. (CoPI) & Mc Manus, J. F. J. F. (CoPI)
Social Sciences and Humanities Research Council of Canada
1/1/22 → …
Project: Research project
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A Social Constructivist Approach to Teaching Business Ethics
Sundararajan, B. (PI), Comber, S. (CoPI), Trifts, V. (CoPI) & Ohreen, D. (CoPI)
Social Sciences and Humanities Research Council of Canada
1/1/18 → …
Project: Research project
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Online information seeking: understanding individual differences and search contexts
Toms, E. G. (CoPI), Trifts, V. (CoPI) & Hupfer, M. E. (PI)
Social Sciences and Humanities Research Council of Canada
1/1/11 → …
Project: Research project
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How firms can benefit from drawing attention to their competitors
Hãubl, G. (CoPI) & Trifts, V. (PI)
Social Sciences and Humanities Research Council of Canada
1/1/09 → …
Project: Research project
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Developing a leadership framework and core competencies for RWJF's Change Leadership Programs and across all current and future leadership initiatives
Fick-cooper, L. M. L. M. (PI), Meehan, D. M. D. M. (CoPI) & Trifts, V. (PI)
Social Sciences and Humanities Research Council of Canada
1/1/16 → 4/30/20
Project: Research project
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The role of brand personality in the formation of consumer affect and self-brand connection
McManus, J. F., Carvalho, S. W. & Trifts, V., Apr 4 2022, In: Journal of Product and Brand Management. 31, 4, p. 551-569 19 p.Research output: Contribution to journal › Article › peer-review
28 Citations (Scopus) -
Vygotskian Business Ethics: The Influence of Peers on Moral Reasoning in Business Ethics Education
Ohreen, D., Sundararajan, B., Trifts, V. & Comber, S., Feb 2022, In: Journal of Management Education. 46, 1, p. 70-105 36 p.Research output: Contribution to journal › Article › peer-review
Open Access9 Citations (Scopus) -
The relationship between fixed mindsets, brand-self engagement, and brand favorability
McManus, J. F., Trifts, V. & Carvalho, S. W., Nov 1 2020, In: Personality and Individual Differences. 166, 110198.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
Enhancing digital entertainment through personalization: The evolving role of product placements
Trifts, V. & Aghakhani, H., Aug 18 2019, In: Journal of Marketing Communications. 25, 6, p. 607-625 19 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats
Carvalho, S. W., Fazel, H. & Trifts, V., Oct 2018, In: Journal of Business Research. 91, p. 326-333 8 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)