The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Constanza Bianchi, Peggy Cunningham, Shirley Taylor

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This study examines the impact of cultural differences of exchange partners on the formation of international agency relationships. A model including dimensions of cultural differences is developed and propositions outlining their impact on the formation of trust and commitment are formulated.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages73-79
Number of pages7
DOIs
Publication statusPublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

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Bianchi, C., Cunningham, P., & Taylor, S. (2015). The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 73-79). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_19