Abstract
This study examines the impact of cultural differences of exchange partners on the formation of international agency relationships. A model including dimensions of cultural differences is developed and propositions outlining their impact on the formation of trust and commitment are formulated.
Original language | English |
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Title of host publication | Developments in Marketing Science |
Subtitle of host publication | Proceedings of the Academy of Marketing Science |
Publisher | Springer Nature |
Pages | 73-79 |
Number of pages | 7 |
DOIs | |
Publication status | Published - 2015 |
Externally published | Yes |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
ASJC Scopus Subject Areas
- Marketing
- Strategy and Management
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Bianchi, C., Cunningham, P., & Taylor, S. (2015). The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 73-79). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_19