The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Constanza Bianchi; Peggy Cunningham; Shirley Taylor

doi:10.1007/978-3-319-11885-7_19

The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Constanza Bianchi, Peggy Cunningham, Shirley Taylor

Résultat de recherche: Chapter

Résumé

This study examines the impact of cultural differences of exchange partners on the formation of international agency relationships. A model including dimensions of cultural differences is developed and propositions outlining their impact on the formation of trust and commitment are formulated.

Langue d'origine	English
Titre de la publication principale	Developments in Marketing Science
Sous-titre de la publication principale	Proceedings of the Academy of Marketing Science
Maison d'édition	Springer Nature
Pages	73-79
Nombre de pages	7
DOI	https://doi.org/10.1007/978-3-319-11885-7_19
Statut de publication	Published - 2015
Publié à l'externe	Oui

Séries de publication

Prénom	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (imprimé)	2363-6165
ISSN (électronique)	2363-6173

Note bibliographique

Publisher Copyright:
© 2015, Academy of Marketing Science.

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Accès au document

10.1007/978-3-319-11885-7_19

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Bianchi, C., Cunningham, P., & Taylor, S. (2015). The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. Dans Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 73-79). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_19

The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. / Bianchi, Constanza; Cunningham, Peggy; Taylor, Shirley.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 73-79 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Résultat de recherche: Chapter

Bianchi, C, Cunningham, P & Taylor, S 2015, The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. dans Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 73-79. https://doi.org/10.1007/978-3-319-11885-7_19

Bianchi C, Cunningham P, Taylor S. The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. Dans Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 73-79. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11885-7_19

Bianchi, Constanza ; Cunningham, Peggy ; Taylor, Shirley. / The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships : Some Propositions. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. pp. 73-79 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Résumé

Séries de publication

Note bibliographique

ASJC Scopus Subject Areas

Accès au document

Autres fichiers et liens

Empreinte numérique

Citer