Résumé
This study examines the impact of cultural differences of exchange partners on the formation of international agency relationships. A model including dimensions of cultural differences is developed and propositions outlining their impact on the formation of trust and commitment are formulated.
Langue d'origine | English |
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Titre de la publication principale | Developments in Marketing Science |
Sous-titre de la publication principale | Proceedings of the Academy of Marketing Science |
Maison d'édition | Springer Nature |
Pages | 73-79 |
Nombre de pages | 7 |
DOI | |
Statut de publication | Published - 2015 |
Publié à l'externe | Oui |
Séries de publication
Prénom | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (imprimé) | 2363-6165 |
ISSN (électronique) | 2363-6173 |
Note bibliographique
Publisher Copyright:© 2015, Academy of Marketing Science.
ASJC Scopus Subject Areas
- Marketing
- Strategy and Management