The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Constanza Bianchi, Peggy Cunningham, Shirley Taylor

Résultat de recherche: Chapter

Résumé

This study examines the impact of cultural differences of exchange partners on the formation of international agency relationships. A model including dimensions of cultural differences is developed and propositions outlining their impact on the formation of trust and commitment are formulated.

Langue d'origineEnglish
Titre de la publication principaleDevelopments in Marketing Science
Sous-titre de la publication principaleProceedings of the Academy of Marketing Science
Maison d'éditionSpringer Nature
Pages73-79
Nombre de pages7
DOI
Statut de publicationPublished - 2015
Publié à l'externeOui

Séries de publication

PrénomDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (imprimé)2363-6165
ISSN (électronique)2363-6173

Note bibliographique

Publisher Copyright:
© 2015, Academy of Marketing Science.

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

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